Client stories : Norauto-Midas Group / VIA-ID

Exploration of Three Markets for a Corporate Accelerator's Market Entry

Challenge & Context

The Norauto-Midas Group, a prominent player in car maintenance and repairs in Europe, recognized the impending disruptions in the automotive and broader mobility industry. In anticipation, they strategically established innovation accelerators in both Europe and the United States. Further expansion into the Asian market became a crucial objective.


The project involved the exploration of three potential outposts, namely Singapore, Hong Kong, and Shanghai. Ultimately, VIA-ID’s Asia outpost was successfully launched in Singapore in 2017, marking a significant milestone in the company’s innovation efforts.


“Good understanding of the Asian markets and ability to connect to the right stakeholders in government, corporate and startup worlds”

Yann Marteil
Executive President VIA-ID, Deputy GM Mobivia Group

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